Lean Customer Development cover
BOOK | 2014 | Leadership & Management

Lean Customer Development

Building Products Your Customers Will Buy

Author(s): Cindy Alvarez
Publication Year: 2014
Pages: 238
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Description

Lean Customer Development provides a framework for understanding customer needs and integrating that understanding into product development. It emphasizes the importance of continuous dialogue with customers to ensure that products meet real market demands.

Abstract

Lean Customer Development provides a framework for understanding customer needs and integrating that understanding into product development. It emphasizes the importance of continuous dialogue with customers to ensure that products meet real market demands.

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